The Dallas Cowboys and Essilor Vision Foundation Score Big for Clear Vision

Press Release
November 16, 2021

The team’s support helps kids get eye exams and glasses

The Dallas Cowboys are helping to provide critical vision care to people who otherwise would not get it by supporting Essilor Vision Foundation (EVF).

In October, the Cowboys and EVF came together to celebrate World Sight Day and delivered vision care to more than 150 middle school students. Two of the Dallas Cowboys Cheerleaders, team mascot Rowdy, and former player and current Cowboys Youth Camps Manager Danny McCray were on hand to play games and visit with the students.

Fabrizio Uguzzoni

“The Dallas Cowboys were proud to partner with Essilor Vision Foundation to celebrate World Sight Day and provide vision services to local underserved youth,” said Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer. “It is always great to work with a group like EVF that shares our philosophy of giving back to those most in need of assistance.”
– Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer

Through this partnership, EVF and the Dallas Cowboys are elevating the importance of clear vision for children and adults, and are strengthening their community by helping low-income people access vision services.

“EVF believes it takes a community to deliver vital vision care to everyone who needs it,” says Becky Palm, EVF President and Executive Director. “Thanks to the Cowboys’ commitment, EVF is able to provide life-changing eye exams and glasses and truly make a difference in the Dallas-Fort Worth area.”

Over the past four years, EVF and the Dallas Cowboys have partnered on a number of initiatives to help children in the community have the best head start possible, including providing essential vision services so they can see clearly. The organizations collaborate with local schools for the Dallas Cowboys’ and NFL’s PLAY 60 initiative, and for the annual Back-to-School Kickoff at AT&T Stadium, helping an estimated 500 kids each year receive glasses and back-to-school resources.

Visit to learn more about how the foundation and its donors are working to bring clear vision to those who need it the most.

Media Contact: Meredith Marmurek | Email: | 214-850-3642

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